Field notes

Useful observations.
Practical next moves.

Notes from reviewing stores and building ecommerce businesses. Each one connects a specific customer problem with the work that could improve it.

AI discovery & measurement · September 10, 2026

How to track AI referrals and Shopify sales

A practical source check, conservative GA4 grouping rule and blank baseline worksheet to connect known AI visits with attributed orders.

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Search & shopping · September 10, 2026

Shopify collection page SEO: what to fix first

A diagnosis table, an anonymized bedding-store review and a practical way to connect search performance with the product-selection journey.

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