Help shoppers find your store on Google and when they ask ChatGPT what to buy. We build useful buying guides, improve product pages and make the path to purchase clearer.
Customers search for what you sell, compare their options and decide whether to come back. We work across that journey to help your store earn more of their business.
Help your store become a useful source when shoppers ask ChatGPT what to buy, with clear answers linked to relevant products.
Give them a reason to return
Lifecycle messaging and post-purchase improvements that give customers a reason to buy again.
Protect time and margin
Returns, integrations and repeatable workflows, evaluated against the time they save and the margin they protect.
02 / Selected work · Founder-operated businesses
Useful work. Visible progress.
We built and operated the businesses behind these examples. The same approach shapes our work with your store: understand what customers need, build it and measure what happens.
Organic search · Ecommerce
112,273
Google search clicks per 28 days
Jan 1–28 Aug 11–Sep 7, 2026 Trailing 28-day totals · Google Search Console
774search clicks to two buying guides
400search clicks to software tools
Guide and tool clicks: Aug 11–Sep 7, 2026.
01 / Earn the visit
Start with the questions customers already ask.
For a health ecommerce business, we built the website and its organic-search content around real product decisions. Search clicks grew from 11 to 2,273 across the two 28-day windows shown.
02 / Help them choose
Make the next decision easier.
Buying guides connected product questions with the catalogue. Two guides recorded 774 search clicks in the latest 28 days, giving shoppers another route into the store.
For a field-service software business, practical trade calculators became useful entry points. Those tool pages recorded 400 search clicks in the same period.
Start with a buying guide, stronger shopping pages and discovery fixes for one priority range. Continue with monthly support to build on that work.
01 / The first engagement
Search & AI Discovery Sprint
$3,500 CAD / one time
Build a useful route from a shopper’s question to the right product, across Google and AI search.
Answer: one buying guide for your priority range
Improve: one collection and up to two product pages
Connect: scoped discovery fixes, referral tracking and mobile QA
Up to four weeks · 20 hours, including communication. 50% to book · 50% on completion. Existing templates. Exact pages and fixes agreed before payment.
Each engagement covers one store, market and language. Applicable taxes and approved third-party costs are additional. Larger builds and extra hours are scoped separately.
Your working partner
Humza Ahmad
Founder, Kinetic Labs · Oakville, Ontario
Your strategy partner. Your implementation lead.
I started Kinetic Labs to bring the same hands-on approach I use in my own businesses to other ambitious owners. I work through the commercial problem with you, then get into the store and do the work.
You work directly with me throughout: priorities, implementation and the decisions that follow.
Established ecommerce brands with products that sell and an owner ready to invest in the next stage of growth. We start by understanding your sales, margins and priorities so the work fits your business.
Do you manage paid ads and social media?
Ongoing media buying and social content production are outside this engagement. We can work alongside your existing providers and use their data to understand the whole customer journey.
How will we know whether the work is helping?
Every priority has a starting point and a clear measure of progress: search traffic, purchase conversion, repeat orders or operating costs. We review performance with you each month and use the findings to choose the next move.
What does the monthly engagement include?
You get 12 hours of strategy, implementation and communication focused on one primary initiative, plus a monthly review. Major builds, replatforming and additional hours are quoted separately. Advertising spend and subscriptions are additional.
05 / Start a conversation
Tell me about your store.
Share your store and what you want to improve. I’ll take a look and reply to discuss where Kinetic Labs can help. We agree on the work and price before getting started.